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Natalie Nicola Art

Artist portfolio and print store where 40+ high-res pieces load in under 2 seconds — and the artist manages every update herself.

Challenge

Artist needed a portfolio that showcased work at high fidelity with an integrated print store, but had no technical background to manage content updates. Every new piece required a developer — which meant it never happened.

System choice

Built a Next.js site with Payload CMS for fully self-serve gallery management, an optimized image pipeline for high-resolution artwork, and integrated print ordering. Designed so the art is the interface — not the other way around.

Outcome

Artist self-manages 40+ gallery images without developer involvement. Sub-2s page loads on high-resolution artwork. Print store integrated and live.